Where you invest your energy is what expands in your world. The
same is true for your business… where you invest your time,
energy and resources is what expands in your business.
When you’re an active investor, you’re proactively engaging
with actualizing new ideas, seeking opportunities, handling the
sticky situations (vs. avoiding them) and giving that ‘extra
effort’ in creating your intentional future.
When you’re a passive investor, you’ve put something in your
business at some point, which might look like a little upfront
money, a website or a product, or maybe hired someone to run
your business. The idea is that you’re not actively in it on a
regular basis.
Like anything in life, there are advantages and disadvantages
either way.
Active investors are generally dynamic people, experiencing the
highs and the lows of their business, and choosing on a daily basis
to ‘course correct’ where there might be some wobble in reaching
their goals. They also become a key component to success so if
they’re not there, things could slow down or even stop.
Passive investors, if they KNOW they are passive investors, leverage
their time and resources by having diverse projects and revenue
streams. They hire expertise and trust their choices. And they also
may be the last to know if there’s a problem.
Now here’s the rub… many people don’t know that they are
passive investors in their businesses.
They think that if they just go to another class or do what
other people are doing or focus on having passive revenues
as a business end goal that it’s enough.
And it’s not.
There is a naivete that is perpetuated by many of the well-known
entrepreneurs, marketers and business teachers out there. Their
material suggests that you can make a fortune just by buying their
system and doing what they tell you. For me, it’s another form of
the ‘cubicle’ that many entrepreneurs are trying to escape.
The question is: why try to fit into someone else’s plan when
you can create your own?
The answer is that many people think it’s easier. Just follow
the dots and you’ll make a lot of money.
Naturally, I am compelled to point out that it requires you to set
aside your natural talents and develop skills to adapt someone else’s
system.
It also requires that you want the type of success that they’ve
created – and you don’t know what that looks like from the inside
out. You know only what they’re showing you on the surface. And
they’re only telling you what is most attractive.
In the case of someone who understands that their business is
actually the fastest path to growing themselves and to expressing
their highest purpose as value to clients who pay them for it,
following a cookie-cutter system isn’t likely to work.
(Actually, I wish it were that easy…!)
The secret is that the most successful businesses are the ones that
are congruent with the business owner. Their business growth
matched their personal growth. And usually they didn’t have a
playbook to follow in creating it.
I just had a conversation with someone who has spent five years
pursuing ‘the dream’ promoted by such marketers. He’s bought
programs and products, hired coaches, attended seminars,
spent years honing his skills and has created multiple different
products and websites.
At the end of it all, he was feeling discouraged and disheartened.
He realized that he bought into the smoke and mirrors illusion
just because it had really good marketing. And he was feeling
pretty flat about what to do next.
That’s when our conversation became the Catalyst for
considering something completely new. (Of course!) ;=)
When I work with my clients, my focus isn’t what they know…
it’s on who they are from their core essential self. Each person is
unique and has a reason for being that will otherwise not be
fulfilled in cosmic time and space.
That life purpose is your key to abundance… but not when
you focus on it with entitlement for it to produce money (which
is actually a lower vibration). AND when you give it a sacred
container from which it can grow in strength because power
cannot be actualized until it has been focused.
Anyway, by the time we completed our conversation, my client
now had a renewed sense of optimism, fresh perspective on
how to weave what really matters to him through his business
and was back in touch with his mojo.
Of course, everything he’s learned up until now will help him
in this next phase of business. But the key is that his business
is about HIM – not about someone else’s system.
Now he can be an active investor in the business of his life,
making a difference where it matters to him, using his innate
gifts and talents and desires to create value for which there
is no other option but for him to be paid through new clients.
Authentic value is always rewarded.
So, are you an active or a passive investor
in your business?
If you aren’t sure, or have confusion about what you’re
supposed to be doing, or feel like you’re off-track but don’t
know why, it’s time to get that sorted because your business
is suffering and, even more, you’re suffering.
Without clarity, it’s hard to take action that will produce
the outcomes you desire and intend.
I’m in the process of putting together a new program that will
focus on unlocking your soul’s karmic code in business.
This will be for a small group of committed people who desire to
transform their consciousness through business in a new way.
It will occur between November 14 and December 16, so it’s
coming up fast.
If you would like to be considered for this program to work with
me personally, please send me an email no later than this Friday,
November 4, 2011 with the following information:
* Who you are in 100 words or less
* A brief description of your business
* What’s not working in your business
* What will happen if this doesn’t get resolved
* Why you’re invested in creating a powerful shift by working with me
When I receive your response, I’ll be in touch with you to clarify
additional information about you, answer your questions and
provide details about the program.
To Maximizing Your Investment ~
Lynn
P.S.: A related adage for success here – taking action is a big part
of creating new results. If you have any interest at all in working
with me in unlocking your karmic code in business, I need your
response by this Friday. I’m looking forward to hearing from
you… :+)
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