by Charlie Page, Founder of Directory of Ezines

Of all the ways that people have invented to sell things over the Internet, writing free articles to run in ezines is perhaps the most effective. One great thing about this method of marketing is that you can do it with NO money. So if you are just starting your Internet marketing career, put away the Visa and warm up that keyboard!

Article marketing may be the perfect way to market. It’s free to do. It educates prospects. It gets your message in front of thousands of interested prospects you would NEVER reach otherwise. It’s viral. Best of all … it works!

So what is ‘article marketing’ and how can it impact your world? Glad you asked.

What we call ‘article marketing’ is simply writing informative articles and having those articles run in ezines. If that sounds hard, it’s not. Let’s run the numbers for a moment.

There are over 300,000 ezines out there. Estimates say that over 90% of them use free articles in their ezines. That means there is a HUGE market for your articles, no matter what you want to write about.

We like to say it this way. From cat food to Katmandu, there’s an ezine out there for everyone. You included.

=====> The Big Picture

The first step is to understand the goal of article marketing. The goal is to write an informative article and have it run in as many TARGETED ezines as possible. When people read the article they see your resource box at the end of the article, click to your website and buy your stuff. They learn something, you make money. Simple.

Notice the emphasis on targeted? Please, please, whatever you do, do not waste an editors time with articles that they don’t need. One of the greatest things about the Directory of Ezines is that you can use it to find the perfect ezines for your articles … fast. Use the DOE, but never spam editors with articles they can’t use.

=====> How to Write the Article

You want to write an informative article about something you know. Once you chose your subject, here’s the magic formula for writing the article. Five easy steps.

1. Be yourself. Don’t try to write like anyone else. Let your personality shine through.

2. Tell a story. People love to hear an interesting story.

3. Limit yourself to 600 words. This is an ideal length for most ezines. Format your article to 65 characters per line with a hard return at the end of each line.

4. Have a clear opening, make three or five points it the middle, and have a brief conclusion.

5. THIS IS THE BIG ONE. Give the reader a few steps he or she can take to make your idea work for them. Tell them what to do first, second, third to accomplish the task you are writing about.

If the reader can take ACTION based on what you wrote (just like you can now apply this formula to your writing) you will have delivered valuable information to them. Do that and, hopefully, they will keep reading your stuff!

=====> How to Find the Right Ezines

The absolute, 100% effective, surefire way to do this is to use the Directory of Ezines. Sorry, couldn’t resist. 

Look for ezines that have these three things. First, the ezine content matches your article content. Second, the ezine accepts articles. Third, the reader is someone who would be a good customer for you. Once you nail down those basics you have found the perfect market for your articles.

=====> How to Approach the Editor

The BEST way to approach an editor is this.

1. Subscribe to the ezine.

2. Read a few issues.

3. Write a personal note commenting on what you enjoyed about the issues you read.

4. Offer your article as one that might fit in.

5. Ask to be informed if your article is run.

6. Thank them for their time.

7. Be available if they have questions.

If an editor chooses your article, the odds are they will run your articles in the future as well. Stay in touch and you can develop close relationships with literally hundreds of editors. Remember that each editor represents thousands of readers that you may never reach any other way. Also remember that the editor is a busy person. Keep your email brief.

=====> How to Maximize Your ROI

Include a ‘resource box’ at the end of the article. A resource box is where you sell the reader on going to your websire, subscribing to your ezine, or taking any other action you want them to take.

Marketing with ezine articles is truly a win-win-win proposition. The publisher wins because he or she gets great free articles. The reader wins because your article is information that tells them how to accomplish an important task as easy as 1,2,3. You win because hundreds of thousands of readers see your selling message at the end of your article.

All of this with no out-of-pocket costs. Now THAT’S a beautiful thing!

Charlie Page owns the Directory of Ezines and Instant Ezines. Visit him on the web today at http://www.directoryofezines.com/

• Do you ever put off making changes or taking chances because you’re afraid of failing?

• Do you ever hold back from saying what you think fearful it may ruffle feathers… or worse, end in confrontation?

• Ever give in to the self-doubts that can run wild in your head?

There’s a new book coming out today… it’s written by Margie Warrell – a world adventurer, bestselling author, certified coach and (most harrowing of all!) mother of four. It’s called Find Your Courage: 12 Acts for Becoming  Fearless in Work and in Life (McGraw-Hill USA BEST BOOK AWARDS FINALIST) and it will give you the strategies and tools to face your challenges and live your life with far greater clarity, confidence and courage.

“Find Your Courage! is a one-of-a-kind honest masterpiece. You can’t go wrong with this one!”

~ Richard Carlson, Author Don’t Sweat the Small Stuff

Get your copy TODAY and receive over $1,200 in amazing bonus gifts (including one from me!).  Not only that, but Margie (an Aussie living in the U.S.) will donate 50% of proceeds from your purchase to the victims of the recent bushfires that devastated the region of Australia in which she grew up.

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My friend, Marc Sachnoff, has just written an ebook with the idea that anybody can create an extra $500 a month. This ebook has more than 101 incredible and really interesting ideas (I know, because I helped him brainstorm on it!). ;+) It costs $14.95 and it should pay for itself with doing just one of the ideas in it. You can be among the first to gain access to Marc’s best money-making ideas by clicking here now.

It’s not the big issues that make up the balance of your vibrational offering. It’s the little issues. It’s how you feel when you are driving in traffic. It’s how you feel every time you open that drawer and it’s a mess and you can’t find anything in it. It’s how you feel about the day to day experiences that you are having. It’s how you feel about the people you are working with and the personality conflicts or alignments that you have. In other words, the things that are rolling across your mind on a pretty steady basis they set the tone of your vibrational frequency and so you just gotta ask yourself, “Is my frequency anywhere near the frequency of who I really am?” “Is my chronic frequency anywhere near the vibrational reality that’s in the process of becoming?”

We want you to know this vibrational reality that we are talking about it’s not something to just discard as non-reality. It is the preface to all that you call really reality. Real reality. Real life reality is always prefaced by a vibrational reality. There is nothing that you see or know, none of this knock on wood stuff, none of this stuff that you are translating vibrationally through your eyes and ears and nose and mouth and fingertips. Nothing that is the reality that you call reality is anything more than extended vibrational reality. This is where it all starts and this is where 99.99% of it becomes before you see it. This reality is valid, it’s vivid, it’s real and it’s worth turning your undivided attention toward.

Abraham-Hicks San Diego 8/23/08

Many people don’t know that I’m a columnist in a national coaching magazine. For this months issue, the focus was on being unstoppable.

Click here to check out my mag column on being unstoppable

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